Nissan
THE REAL F*****G OOH
THE REAL F*****G OOH
To launch the new Nissan Qashqai, we needed a campaign that would cut through and bring to life our core message: Elevate Your Urban Drive.
In a market crowded with FOOH, we set out to create something real. Bold enough to engage drivers while standing out from the competition.
In a market crowded with FOOH, we set out to create something real. Bold enough to engage drivers while standing out from the competition.
To tease, we played into fakery with a visually striking social media films, where four drones carried the car through the skies from the Nissan factory in Sunderland, over Manchester, and finally into London.
But we didn’t stop there. We brought this concept to life with Nissan’s biggest stunt ever – a full-scale, Nissan Qashqai (weighing almost a tonne) attached to the iconic Truman Brewery chimney. London experienced elevated urban driving. IRL.
