As close to new as used can get
The brief? Help the UK’s Nissan dealerships sell used cars as prices across the UK hit all-time highs.
We found out that buying a used Nissan is just like buying new. You even get to take your car home the same day. So that’s just what we told people.
To give the sense of value for money as car prices climbed, we we took close-up shots to bring elements of premium product design.
OOH was supported by press, social and radio.
