Nissan
As close to new as used can get
As close to new as used can get
The brief? Help Nissan dealerships across the UK sell used cars in a market where prices were hitting all-time highs.
Our insight was simple but powerful: buying a used Nissan is just like buying new. You even get to drive it home the same day. This became the heart of the campaign—clear, compelling, and grounded in real benefits.
To convey value for money in a challenging market, we highlighted the premium feel of Nissan’s design. Close-up shots of key product details brought the craftsmanship to life, reinforcing the quality and desirability of a used Nissan.
The campaign came to life through a comprehensive approach, with OOH leading the charge, supported by press, social media, and radio, ensuring the message reached audiences wherever they were.
