Nissan
Follow the Spark
We introduced the New Nissan Qashqai with Follow the Spark, a bold and electrifying campaign that set out to redefine perceptions of electric vehicles.
The aim: challenge the misconceptions surrounding EVs, like limited range, lack of excitement, and their suitability for everyday life. To achieve this, we created a 360-degree campaign powered by a fresh creative platform.
At its heart, Follow the Spark is about the energy and innovation behind the Qashqai. The campaign rolled out across multiple channels—TV, digital, and social—creating a narrative that highlighted the car’s advanced e-POWER technology, exceptional performance, and thrilling design.
Bold visuals and compelling storytelling drove the message home. From eye-catching teasers to immersive digital journeys, every element was designed to leave a lasting impression.
The result? A campaign that not only lit the fuse for the New Nissan Qashqai but also sparked a larger conversation about the future of driving.
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