Nissan
Follow the Spark
We introduced the New Nissan Qashqai with Follow the Spark,
a campaign built to redefine perceptions of electric vehicles. 
EVs had an image problem: limited range, no excitement, not built for real life. So we built a fresh creative platform to prove otherwise. 
Follow the Spark is about the energy behind the Qashqai. The campaign ran across TV, digital and social, spotlighting the car's e-POWER technology, performance, and design. 
Bold visuals. Sharp storytelling. From teaser films to immersive digital journeys, every touchpoint was built to create sparks. 
The result was a campaign that lit the fuse for the New Nissan Qashqai, sparking a much bigger conversation about the future of driving. 
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