Follow the Spark
We lit the fuse on the New Nissan QASHQAI's launch with a campaign called 'Follow the Spark.' The aim was to challenge the misconceptions that consumers have about EVs, and to achieve this, we developed a 360-degree campaign underpinned by a fresh creative platform.
![](https://cdn.myportfolio.com/bf9a107a-6fb4-42f2-b3e4-167e53ee7934/213eba20-a8fe-4c55-9fcb-e27c7ba8c04c_rw_1200.gif?h=910d68525b4d50813fa19364109fe9d9)
Online Video
Social
![](https://cdn.myportfolio.com/bf9a107a-6fb4-42f2-b3e4-167e53ee7934/d560065d-671f-42f5-9db3-55f775e00ddf_rw_1200.gif?h=5ea4aa436bafe6bd75d7beeee4399a5d)
![](https://cdn.myportfolio.com/bf9a107a-6fb4-42f2-b3e4-167e53ee7934/d9e2f32e-4653-4dc8-9d0c-d7e869968a40_rw_1920.png?h=dda5570cbbfa545469db5ddadd323f03)
![](https://cdn.myportfolio.com/bf9a107a-6fb4-42f2-b3e4-167e53ee7934/2bf7846c-a4db-4943-b417-e03f607f3a30_rw_1920.png?h=cd011107f84fb6ea4fc709c6f044b0c4)
Digital
![](https://cdn.myportfolio.com/bf9a107a-6fb4-42f2-b3e4-167e53ee7934/4bdee4bb-1b4f-45d4-8e80-a404b8f58243_rw_1920.png?h=8f2de215cac5f91aa85d568df849f060)