Nissan
Never Boredinary
Never Boredinary
Cars aren't just machines. They help us do some of the most interesting things in our lives. Like take spontaneous road trips, sing at the top of our lungs or have heart-to-hearts on long drives. We name them, talk to them, and create memories with them.
For Nissan’s used car event, we needed to stand out in a crowded market. We coined a new word, BOREDINARY, to challenge expectations and make a bold statement.
Nissan’s used cars are anything but ordinary. This playful and disruptive approach cut through the noise, making people rethink what a pre-owned car could be.
For Nissan’s used car event, we needed to stand out in a crowded market. We coined a new word, BOREDINARY, to challenge expectations and make a bold statement.
Nissan’s used cars are anything but ordinary. This playful and disruptive approach cut through the noise, making people rethink what a pre-owned car could be.
