Miscarriage AssociationAssociation:
Cards of Acknowledgement
Cards of Acknowledgement
Tragically, one in four pregnancies ends in loss.
When a miscarriage occurs, friends and family often struggle to find the right words to acknowledge the grief. This silence can leave people suffering alone, without the support they desperately need.
When a miscarriage occurs, friends and family often struggle to find the right words to acknowledge the grief. This silence can leave people suffering alone, without the support they desperately need.
We discovered there was a card for almost every occasion—except miscarriage.
Cards of Acknowledgement were created to provide the right words and support at the moments they matter most. Each card features a message written by someone who has experienced miscarriage, ensuring a heartfelt and genuine connection. Every card also includes the charity’s details, offering further support and helping people recognise the loss.
The cards sparked a national conversation. They were featured on Radio 4, Radio 5 Live, The High Low podcast, and across numerous national press outlets, helping to break the stigma surrounding miscarriage.
Cards of Acknowledgement won a Cannes Lion and are now sold nationwide in card shops, giving voice to the unspoken and support to those who need it.
“… a brilliant idea.” - Daily Mail
“These cards break the taboo…” - The Independent
Thoughtfully done.” - The Sun
