Miscarriage Association
Cards of Acknowledgement
Cards of Acknowledgement
The challenge was twofold: how could we acknowledge both the lives lost and the emotional toll miscarriage takes, while also bringing the Miscarriage Association to the forefront of public conversation?
We created a set of beautifully designed cards, each with a heartfelt message from women who had experienced miscarriage themselves.
The cards were written by women who've been through it, in their handwriting.
The cards were featured on Radio 4, Radio 5 Live, The High Low podcast, and major national press.
It won a Cannes Lion, Campaign Big, Creative Circle, and more.
“… a brilliant idea.” - Daily Mail
“These cards break the taboo…” - The Independent
Thoughtfully done.” - The Sun
