Jack Daniels
Honey Hours
Honey Hours
Jack Honey was known as a shot. We saw a longer opportunity.
To make it the go-to summer serve for a new generation of drinkers, we created Honey Hours a new 5–7pm occasion for slowing down, switching off and enjoying Jack Honey long.
Brought to life across social, OOH, creators and pop-ups, the campaign turned the golden window between work and the night ahead into the sweetest hours of the day.
